Best seller
A little TLC for paws, noses and dry spots.
The UK’s first personalised dog coat-care profiling system, powered by Coat Code®
Stop guessing what
your dog needs.
Discover your dog’s personalised Coat Code® — a free coat-care analysis that considers their coat, lifestyle and individual needs to provide tailored product, tool and routine guidance.
4.8/5 from 37 dog owners
- Free UK delivery over £40
- Ordered by 1pm? Ships today
- 14 days to change your mind
- 10% of every FurFix product sale is donated to Battersea Dogs & Cats Home
The problem
Dog coat care shouldn’t feel like guesswork.
Research shows just how much guessing is going on.
79%of British dog owners don’t know their dog’s coat type.
82%don’t know the correct coat care for their dog.
61%don’t realise that even two dogs of the same breed can have different coat-care needs.
That’s why we created Coat Code®.
Source: The Great British Fur-Code Report, September 2026. Research among 2,000+ British dog owners.
Find your FurFix
Choose the path that’s right for you.
Whether you’re looking for personalised guidance or simply want to shop, FurFix helps you care for your dog’s coat with confidence.
Start with Coat Code® to receive personalised product recommendations and practical routine guidance, or browse our premium collection by your dog’s coat-care needs.
Not sure where to start?
Discover your dog’s Coat Code®
Receive:
- Your dog's individual coat profile & needs
- Personalised products & tools
- A tailored coat-care routine
- What to look out for & when to seek help
Discover your dog’s Coat Code®
Free personalised recommendations.
Know what your dog needs?
Shop by solution
Including:
- Shedding & loose hair
- Knots, tangles & matting
- Doggy odours & freshness
- Mud, dirt & between-bath clean-ups
Shop by solution
Solutions for everyday coat-care needs.
Why Coat Code®
Four reasons it beats guessing in the aisle.
Less confusion
No more standing in front of shelves wondering which shampoo, spray or brush is actually right for your dog.
Less wasted money
Fewer impulse buys, fewer products gathering dust, and more confidence that what you choose has a purpose.
Less trial and error
Instead of piecing together random advice, you have one clear starting point tailored around your dog.
More confidence at home
You know what you're doing, why you're doing it, and what to keep an eye on between professional grooms.
Our standards
What sets FurFix apart.
Developed with dog grooming knowledge
Built from hands-on grooming training and an understanding that different coat types need different approaches to home care.
Proudly made in the UK
Our shampoos, conditioners, coat sprays, foams and balms are manufactured in the UK to carefully controlled quality and safety standards.
Thoughtfully formulated
Carefully selected ingredients chosen for their role in cleansing, conditioning, freshening and caring for the coat.
Made for different needs
Different coats need different care. Our range spans cleansing, conditioning, detangling, shedding, freshness and everyday maintenance — because one size doesn't fit all.
Coat checks shaped with veterinary input
Coat Code® includes simple checks owners can make while grooming, with veterinary input into what to look out for and when to seek veterinary advice — ultimately helping support your dog's welfare.
What owners say
The proof is on the sofa.
4.8/5 from 37 reviews
Bestsellers
What dogs keep coming back for.
Best sellerTurn treat time into playtime.
SOFTY. Gentle Shampoo
£14.50
Gentle cleansing for dogs who need a little extra kindness.
Fresher coat. Less fluff everywhere.
For dogs who take getting dirty very seriously.
NewDeep clean. Fresh coat. Spa-day finish.
Smoother coat. Easier brushing. Less drama.
Turn bath time into bonding time.
Because sometimes a full bath is completely unnecessary.
Soft. Shiny. Show-off ready.
From the founder
“I created FurFix because I know how much joy dogs bring to our lives — and how much chaos they can bring too.”
From muddy paws and tangled coats to shedding fur, doggy odours and the endless search for products that actually work, caring for a dog can often feel more complicated than it should be.
I believed dog owners deserved something better: not more guesswork, but a thoughtfully designed collection of products that make grooming, coat care and everyday life with dogs simpler, more effective and more enjoyable. That’s why I built FurFix.
Whether you’re tackling knots, managing shedding, freshening up between baths, caring for sensitive skin or simply trying to keep your home looking and smelling its best, FurFix is here to help.
Through our Coat Code™ approach, we help match dogs to the right products, tools and routines for their individual needs, making it easier to care for every coat type with confidence.
FurFix was created for dogs of all shapes, sizes and coat types — and for the people who adore them. Because they’re not just pets… they’re family.
Nina Kaloti-Atkinson
Founder & Creator, FurFix